LinkedIn 101: How to Establish and Build Your Professional Presence

LinkedIn is the leading online platform for business and professional networking, with hundreds of millions of users worldwide. Many people only use it to job hunt or recruit, but the biggest benefit comes from building a professional presence through regular engagement. This 60-minute LinkedIn training shows you how.

You'll learn best practices for your profile, how to grow your network appropriately, and how to build credibility by engaging and sharing suitable content. The session covers key features that raise your profile and ways to use LinkedIn to position your company as an employer of choice.

Effective engagement doesn't need much time, and people with a solid presence get better results when they do use LinkedIn to find jobs or hire.

• Set up a professional LinkedIn profile using best practices
• Grow your LinkedIn network appropriately
• Build credibility by engaging and sharing relevant content
• Use key LinkedIn features to raise your profile
• Support your organization's employer brand on LinkedIn
• Manage your time on LinkedIn efficiently

• Best practices for setting up your professional LinkedIn presence
• Tips for growing your network appropriately
• Building presence and credibility through engagement
• Finding content worth sharing with your network
• Using key LinkedIn features to raise your profile
• Using LinkedIn to position your company as an employer of choice
• Balancing LinkedIn activity with your time

Whether you're early in your career or experienced, a strong LinkedIn presence builds your brand and credibility and reinforces your organization's employer brand. This session gives practical ideas you can apply right away, from perfecting your profile to creative ways to network and engage.

It suits professionals and employees, managers, supervisors, team leaders and leaders at every level, and HR, organizational development and communication professionals.

• Professionals
• Managers
• Supervisors
• Team leaders
• Leaders at all levels
• Employees
• HR professionals
• Organizational development professionals
• Communication professionals

Mary Gormandy White is managing director of MTI Business Solutions, a leading Gulf Coast-based corporate training/talent development firm working with clients throughout the United States. She specializes in training and consulting services related to HR, management, leadership, communication, team building, Everything DiSC, Five Behaviors of a Cohesive Team, Six Sigma and more. Mary holds graduate and undergraduate degrees in Communication. Her certifications include Senior Professional in Human Resources (SPHR), SHRM Senior Certified Professional (SHRM-SCP) and Everything DiSC Certified Trainer/Accredited Workplace Facilitator. Mary’s professional background includes extensive experience in management, HR, instructional design and communication. She is a frequent keynote speaker at conferences and association meetings nationwide.